The most powerful communications program is direct conversations about issues with the people who matter the most. Our public affairs programs make this happen. We are not a lobbying firm. Instead, we help find people who are impacted by issues, and then we motivate and train them to be effective spokespeople on their own behalf.
For Pharmacy Choice and Action Now, we've arranged dozens of tours with state legislators at pharmacies across California. These tours allow legislators to talk about pharmacy and drug issues directly with front line workers, and it allows pharmacists to communicate directly with their representatives.
We take the go-between out of the equation and let legislators and their constituents discuss issues directly.